Experiential & Digital | Triple Velvet

Press Play – Tree Detective Campaign video

Brand Experience

Online Activation

Initial concept ideas / designs

Initial concept ideas / designs

Description

Become a Tree Detective | Triple Velvet

The Brief
• To leverage SCA’s replanting tree programme and use it to sell luxury toilet tissue for the ‘Triple Velvet’ brand
• Hero Triple Velvets ‘Baby MD’ IP
• Generate awareness and sales for the brand

The Solution
• ‘Become a Triple Velvet Tree Detective & find out why trees are so great!’
• I designed and created a touring experiential forest for kids to immerse their senses. They had to solve a number of problems as they passed through using their free detective booklet
• The experience toured 12 of the main shopping malls generating awareness, with a linked money off coupon to capture data and link to sales
• The campaign also went online for those who missed the events
• The campaign was a huge success over-indexing on sales and generating over 17 international creative awards

Role

Creative Director / Art Director

For

SCA

Type

Experiential, Digital, Shopper Marketing