Social Digital Campaign | ABC

Press Play | Irresistible Men Campaign


Irresistible Men Campaign | ABC Studios

The Brief
• Create a campaign for ABCs ‘leading men’ and their key shows for Sky & NOW TV
• Increase overall views for the content
• More earned media
• Build awareness for the ABS Studios brand
• Drive traffic directly to partners

The Solution
• Creative idea – Irresistible Men
• Digital microsite for fans to discover their ideal ‘Irresistible Man’
• The microsite highlighted the characters and the breath of the content
• Promoted Facebook posts drove traffic to the site
• Users shared the content and their results to generate awareness
• Please see the campaign video above


Chief Creative Officer


ABC Studios


Social / Digital, TV – UK & EMEA