ATL Relaunch | DisneyLife

Press Play – Campaign Showreel

Train Media Panel

Train Media Panel

Description

Relaunch ATL | DisneyLife

The Brief
• To launch DisneyLife 2.0 with a fresh creative
strategy to drive acquisition through various
digital, social and broadcast channels,
targeted towards mums with kids

The Solution
• Identified the ‘consumer needs’ and positioned
DisneyLife as the solution for ‘busy parents’
• Created a ‘digitally-focussed’ response that could
work across all lines of business
• Creative heroed Disney IP, and used characters
to engage audiences and activate content

Role

Chief Creative Officer / Art Director

Type

Social / Digital, ATL, OOH, Press – UK & EMEA