Experiential | Ben 10

Ben 10 Experiential Campaign

Staff & Characters

‘Rust Bucket’ trailer outside store

‘Rust Bucket’ FSDU

Free Masks at Event

Description

Become One of the Aliens | Ben 10

Brief:
• To inspire a new generation of Ben 10 fans across EMEA
• Encourage them to engage with the merchandise to drive positive brand associations and sales
• Inspire retail partners to support the franchise throughout 2017-18

Solution:
• Created a touring ‘Rust Bucket’ vehicle so kids could ‘become an alien’ using AR technology
• The consumer experience ran in retail forecourts and shopping centers along with cross-category retail units across EMEA
• The creative theme had a heavy presence across digital & social channels to generate awareness of the campaign and the new merchandise

Role

Chief Creative Officer

For

Turner

Type

Shopper Marketing & Experiential – UK & Europe