Social Digital Awareness | Cinderella

Press Play – Cinderella Campaign

Responsive Platform

POS Unit Instore (Home Entertainment)

Promotional Competition – Tumblr

Winners Dress – Made by a London Fashion Designer

Description

A Princess For a Modern Time | Cinderella

The Brief:
• Create a fresh, innovative and relevant digital campaign to support the UK theatrical release of the live
action movie Cinderella, targeting an audience
of 6-14-year-old girls and their parents

The Solution:
• Identifying Tumblr and mobile chat applications as the ideal platforms to activate and connect with the target consumers
• Drive traffic though a ‘design your own Cinderella-inspired dress’ competition.
• The winner’s design was brought to life by a top London fashion house
• Leveraging influencers to drive additional traffic to the site and to promote the movie through their own channels
• Worked with GIF keyboard, in a UK first, creating Cinderella inspired content to feature in the app

Role

Chief Creative Officer / Artdirector

For

Disney

Type

Social Digital, Promotional, ATL – UK