Design & Content Production | Sony Music

Press Play | 20th Anniversary Boxset (Direct to Fan Content)

The Holy Bible 20th Anniversary Boxset Contents

Direct to Fan | Facebook Canvas

Description

The Holy Bible – 20th Anniversary Boxset (Direct to Fan Content)

The Brief
• To design & create The Holy Bible 20th Anniversary Boxset by expanding on the original album
• Work with manufacturers to produce the album under £80 to the client
• Must include: Limited Edition heavy weight vinyl, 4 CDs, Bespoke book – High perceived value
• Include ‘direct to fan’ marketing collateral

The Solution
• The boxset was designed, then signed off by the band before production
• Content video (please press play above) was produced to pre-sell the Limited edition album
• The Album sold twice it’s predicted amount by the client and won an NME reissue of the year award

Role

Chief Creative Officer

For

Sony Music

Type

Social Content – Global