Branding, ATL, Shopper | Science in Sport

Fast Food | Science in Sport

Press Play – Fast Food Campaign Video

6 Sheet with KJT

Magazine Ad

48 Sheet with KJT

Shopper Units for Evan Cycles

Shoot with Motion Graphics

Shoot Day (Still & Motion) with Sir Chris Hoy & KJT

Description

Fast Food Campaign | Science in Sport

The Brief:
• Create a strategic TTL global campaign for 2016
• Key focus on activation in retail (on & offline
and converting awareness to sales‘Increase
core database from 395k to 500k through SMS
sampling initiative
• Utilise elite athletes Sir Chris Hoy & Katarina
Johnson-Thompson to act as brand ambassadors

The Solution:
• Transformed the brand tone of voice – ‘Who says fast Food is bad for training?’ and demystified the product category to simplify the range at point of sale
• Produced a series of 20 videos to educate on the use of the Science in Sport product range
• Initiated an SMS sampling service to feature across retail placements & advertising and delivered to over 50,000 consumers internationally
• The campaign was considered 'best in class by the client for creativity and results

Role

Chief Creative Officer

For

Science in Sport

Type

Branding, ATL, Shopper – UK, Europe, Australia