Tim Uden

Creative Director London, UK

Award winning integrated Creative Director specialising in advertising and marketing, creative strategy and big ideas.

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Award winning integrated Creative Director specialising in advertising and marketing, creative strategy and big ideas.

Leading integrated creative campaigns with an omni-channel approach: social / digital, shopper marketing,
global campaigns, brand activation, experiential marketing, point of sale, packaging and brand design. Strong team leader / team builder - highly creative with an experienced commercial edge. Top London agency pedigree with strategic expertise from ideation through to design execution.

Highly awarded by DMA, MCCA, Cannes Lions, Globe Awards, ‘Directory’, IPM, FAB, FMBE, BASE and
the IMC. Featured on a BBC national television documentary on revolutionary packaging. Regular judge for the IPM and the BASE awards.

Experience

Chief Creative Officer

Once Upon a Time

Responsible for transforming the company direction and creative department into an integrated agency. Leading a team of 35 creatives (Art Directors & Copywriters / Social Digital / AV / Artworkers & Production) Creatively servicing the group across 4 business pillars (FMCG / Entertainment / Music / Sport) for clients such as Warner, Disney, William Grant’s, BMG, Estee Lauder, Science in Sport, Hasbro, Unilever, Lindt etc.

Creative Director

The Marketing Store

Heading up and growing the integrated FMCG and new business accounts, which include: Britvic, Kerry Foods & CPW. Responsible for pitch wins across Cereal Partners ‘Fitness’, Lipton Ice Tea and the relaunch of the global ‘Sol beer’ account. Brand guardian on: Sol, Lipton Ice Tea, Robinsons, Fruit Shoot, Cheestrings, Mattessons & Richmond.

Creative Director

Chemistry Communications

Responsible for significant growth in the promotional marketing side of the business. Transforming the SCA account to one of the largest in the agency and securing integrated campaigns on all of their major brands – Triple Velvet / Quilted Velvet, Plenty & Cushelle.
Growing the UK Bailey’s account from a small on & off trade account to a large fully integrated European account. This allowed us to expand the business further and pitch and win the Diageo ‘World Class’, Reserve portfolio (Premium spirits range), and Global Duty Free accounts. Also responsible for winning the Premier Foods account (which included Hovis, Kipling & Cadbury cakes).

Creative Director

Dynamo Marketing Communications

Heading and growing a team 16 strong and leading key accounts on: Coke, Budweiser, Sainsbury’s, Kerry Foods, Danone, Tunisian Tourist Board, Quorn, Douwe Egberts and Kingsmill.

Creative Director / Creative Group Head

Generator Marketing Communications

Creative output from concept, design and campaign activation. Management creative team on accounts such as: Strongbow, Scrumpy, Woodpecker, Twinings, Cheestrings, Hennessy, BAT – Dunhill & Kent GSK Packaging & Patent designs.

Art Director / Designer

Siebert Head

Concept packaging and graphic design solutions for various brands: Carlsberg, Phileas Fogg Vittel & Toblerone.

Education

Surrey Institute of Art & Design University

Packaging Design 2.1 BA(Hons)

Packing Design / Graphic Design & Branding

Hyper Island Digital Master Class

Awards

2018

Winner, SECRET 7” (London Grammar – ‘Help’ 7” Vinyl Sleeve)

2017

Agency of the Year, BASE AWARDS

2017

Nominated, Drum Social Buzz Awards (Disney Cinderella – Best Social Campaign)

2016

Gold – Innovation, POPAI Awards (HBO Game of Thrones)

2015

Reissue of the Year, NME (Manic Street Preachers ‘The Holy Bible 20’ Boxset)

2013

Gold – Health & Beauty, POPAI Awards (Revlon Nail Bar)

2013

Gold – Travel, Leisure & Automotive, POPAI Awards (Sony / Pirates)

2013

Silver – Short run award, POPAI Awards (Unilever / Dove)

2013

Silver – Display of the Year, POPAI Awards (Sony / Pirates)

2010

Shortlisted – Toiletries, CANNES LION (SCA Triple Velvet Tree Detective)

2010

Gold – Health Care, Household, Fashion & Beauty, ISP (Triple Velvet Tree Detective)

2010

Gold – Experiential Marketing, ISP (SCA Plenty Launch)

2010

Gold – Brand Building, IMC EUROPE Awards (Triple Velvet Tree Detective)

2010

Silver – Product Launch / Relaunch / Trial Campaigns, IMC EUROPE Awards (SCA Plenty Launch)

2010

Silver – Art Direction, ISP (SCA Triple Velvet Tree Detective)

2010

Silver – Event Marketing, IMC EUROPE Awards (SCA Triple Velvet Tree Detective)

2010

Bronze – Event Marketing, IMC EUROPE Awards (SCA Plenty Launch)

2010

Bronze – Innovative Idea / Concept, IMC EUROPE Awards (SCA Triple Velvet Tree Detective)

2010

Bronze – Brand Experience, ISP (SCA Triple Velvet Tree Detective)

2010

Bronze – Best Brand Awareness & Trial Campaign, Globe Awards (SCA Triple Velvet Tree Detective)

2010

Bronze – Trial & Awareness, ISP (SCA Plenty Launch)

2009

Gold – FMCG, DMA (SCA Triple Velvet Tree Detective)

2009

Gold – Best Use Of Door Drops, DMA (SCA Plenty Launch)

2009

Gold – Live / Digital Integration Online, Field Marketing & Brand Experience Awards (SCA Triple Velvet Tree Detective)

2009

Gold – Most Effective Roadshow, Field Marketing & Brand Experience Awards (SCA Plenty Launch)

2009

Silver – Small Budget Campaign, ISP (SCA Charmin Baby Show branded bathrooms)

2008

Confectionery & Snacks, FAB (Cadbury Mini Rolls Blast from the past)

2006

Gold – Experiential Marketing, ISP (Hasbro Action Man)

Clients

Diageo Unilever Disney Heineken BMG William Grant Premier Foods Britvic Coca-Cola Danone GSK Kerry Foods Carlsberg Ferrero Pfizer SCA Bayer Hasbro Science in Sport (SIS) Hovis Warner Brothers Lindt Douwe Egberts Kingsmill Baileys Plus many more!

Skills

Creative Direction Big ideas Art Direction Design Shopper Marketing Social / Digital Campaign Creation Packaging Branding Team Building Awards Judge Board Director