Award winning integrated Creative Director specialising in advertising and marketing, creative strategy and big ideas.
Leading integrated creative campaigns with an omni-channel approach: social / digital, shopper marketing,
global campaigns, brand activation, experiential marketing, point of sale, packaging and brand design. Strong team leader / team builder - highly creative with an experienced commercial edge. Top London agency pedigree with strategic expertise from ideation through to design execution.
Highly awarded by DMA, MCCA, Cannes Lions, Globe Awards, ‘Directory’, IPM, FAB, FMBE, BASE and
the IMC. Featured on a BBC national television documentary on revolutionary packaging. Regular judge for the IPM and the BASE awards.
Chief Creative Officer
Once Upon a Time
May 2012 – May 2018 • London, UK
Responsible for transforming the company direction and creative department into an integrated agency. Leading a team of 35 creatives (Art Directors & Copywriters / Social Digital / AV / Artworkers & Production) Creatively servicing the group across 4 business pillars (FMCG / Entertainment / Music / Sport) for clients such as Warner, Disney, William Grant’s, BMG, Estee Lauder, Science in Sport, Hasbro, Unilever, Lindt etc.
The Marketing Store
May 2010 – May 2012 • London, UK
Heading up and growing the integrated FMCG and new business accounts, which include: Britvic, Kerry Foods & CPW. Responsible for pitch wins across Cereal Partners ‘Fitness’, Lipton Ice Tea and the relaunch of the global ‘Sol beer’ account. Brand guardian on: Sol, Lipton Ice Tea, Robinsons, Fruit Shoot, Cheestrings, Mattessons & Richmond.
June 2007 – May 2010 • London, UK
Responsible for significant growth in the promotional marketing side of the business. Transforming the SCA account to one of the largest in the agency and securing integrated campaigns on all of their major brands – Triple Velvet / Quilted Velvet, Plenty & Cushelle.
Growing the UK Bailey’s account from a small on & off trade account to a large fully integrated European account. This allowed us to expand the business further and pitch and win the Diageo ‘World Class’, Reserve portfolio (Premium spirits range), and Global Duty Free accounts. Also responsible for winning the Premier Foods account (which included Hovis, Kipling & Cadbury cakes).
Dynamo Marketing Communications
June 2005 – June 2007 • London, UK
Heading and growing a team 16 strong and leading key accounts on: Coke, Budweiser, Sainsbury’s, Kerry Foods, Danone, Tunisian Tourist Board, Quorn, Douwe Egberts and Kingsmill.
Creative Director / Creative Group Head
Generator Marketing Communications
2001 – 2005 • London, UK
Creative output from concept, design and campaign activation. Management creative team on accounts such as: Strongbow, Scrumpy, Woodpecker, Twinings, Cheestrings, Hennessy, BAT – Dunhill & Kent GSK Packaging & Patent designs.
Art Director / Designer
1999 – 2001 • London, UK
Concept packaging and graphic design solutions for various brands: Carlsberg, Phileas Fogg Vittel & Toblerone.
Surrey Institute of Art & Design University
Packaging Design 2.1 BA(Hons)
1996 – 1999 • Surrey, GB
Packing Design / Graphic Design & Branding
Hyper Island Digital Master Class
2011 – 2011
Winner, SECRET 7” (London Grammar – ‘Help’ 7” Vinyl Sleeve)
Agency of the Year, BASE AWARDS
Nominated, Drum Social Buzz Awards (Disney Cinderella – Best Social Campaign)
Gold – Innovation, POPAI Awards (HBO Game of Thrones)
Reissue of the Year, NME (Manic Street Preachers ‘The Holy Bible 20’ Boxset)
Gold – Health & Beauty, POPAI Awards (Revlon Nail Bar)
Gold – Travel, Leisure & Automotive, POPAI Awards (Sony / Pirates)
Silver – Short run award, POPAI Awards (Unilever / Dove)
Silver – Display of the Year, POPAI Awards (Sony / Pirates)
Shortlisted – Toiletries, CANNES LION (SCA Triple Velvet Tree Detective)
Gold – Health Care, Household, Fashion & Beauty, ISP (Triple Velvet Tree Detective)
Gold – Experiential Marketing, ISP (SCA Plenty Launch)
Gold – Brand Building, IMC EUROPE Awards (Triple Velvet Tree Detective)
Silver – Product Launch / Relaunch / Trial Campaigns, IMC EUROPE Awards (SCA Plenty Launch)
Silver – Art Direction, ISP (SCA Triple Velvet Tree Detective)
Silver – Event Marketing, IMC EUROPE Awards (SCA Triple Velvet Tree Detective)
Bronze – Event Marketing, IMC EUROPE Awards (SCA Plenty Launch)
Bronze – Innovative Idea / Concept, IMC EUROPE Awards (SCA Triple Velvet Tree Detective)
Bronze – Brand Experience, ISP (SCA Triple Velvet Tree Detective)
Bronze – Best Brand Awareness & Trial Campaign, Globe Awards (SCA Triple Velvet Tree Detective)
Bronze – Trial & Awareness, ISP (SCA Plenty Launch)
Gold – FMCG, DMA (SCA Triple Velvet Tree Detective)
Gold – Best Use Of Door Drops, DMA (SCA Plenty Launch)
Gold – Live / Digital Integration Online, Field Marketing & Brand Experience Awards (SCA Triple Velvet Tree Detective)
Gold – Most Effective Roadshow, Field Marketing & Brand Experience Awards (SCA Plenty Launch)
Silver – Small Budget Campaign, ISP (SCA Charmin Baby Show branded bathrooms)
Confectionery & Snacks, FAB (Cadbury Mini Rolls Blast from the past)
Gold – Experiential Marketing, ISP (Hasbro Action Man)
Diageo Unilever Disney Heineken BMG William Grant Premier Foods Britvic Coca-Cola Danone GSK Kerry Foods Carlsberg Ferrero Pfizer SCA Bayer Hasbro Science in Sport (SIS) Hovis Warner Brothers Lindt Douwe Egberts Kingsmill Baileys Plus many more!
Creative Direction Big ideas Art Direction Design Shopper Marketing Social / Digital Campaign Creation Packaging Branding Team Building Awards Judge Board Director